Connie Hopper shares her thoughts on the importance of routine for good mental health. The great American novelist John Steinbeck is quoted as saying ‘there is comfort in routine’. And while sometimes breaking out of a routine can be refreshing, having one also provides some stability and security. When that routine disappears, and particularly when… Read More
The secret to building your brand on Instagram
Social media is one of the quickest and most direct ways you can connect and engage with patients. Instagram is the fastest growing social network, with 1 billion active monthly users. And with 90% of users following a business on the platform, it’s clear that Instagram offers a real opportunity for dentists to attract new… Read More
Is your branding fit for 2020?
Connie Hopper explores how you can make sure your practice’s branding is in the right place to make the best start to the new year… Once upon a time it was predicted that by 2020 we would have ape chauffeurs, teleportation would be possible and that C, X and Q would not be part of… Read More
Three things to check if your social media is working for you
Connie Hopper shares her thoughts on the key things to monitor to make sure your social media efforts are bringing rewards… Dentistry is a relationships business. The stronger your connections are to your patients, the more loyal they are and the more likely they will be to refer your practice to friends and family. And,… Read More
A great brand = more referrals
Connie Hopper explores how your brand has the power to inspire patients and secure referrals… There are two points that are almost always put forward by practices when talking about their marketing: Most of our new patients come from referrals We’d like more referrals. What then becomes apparent is that, despite the fact that the… Read More
Six things to include in your morning huddle
Connie Hopper looks at ways to make sure your morning huddle is effective and enjoyable… It’s a good idea to have a morning huddle, but it’s an even better idea to have a plan that ensures they’re effective. Sometimes an idea like a morning huddle can be set up with the best of intentions, but… Read More
