Many dental practices would admit that their marketing can often fall down among their list of priorities. There are a couple of understandable reasons why this is the case, such as most practices not having a team member specifically focused on marketing, and the general busyness of practice life. Budget is also often seen as… Read More
Getting down to business with Connie Hopper
Connie Hopper has been a Business Development Consultant for DPAS for two years. With a background in marketing and a degree in business management she has the knowledge to help practices with their branding, marketing strategy and website, to help grow their patient numbers. Here, she shares her thoughts on how everything from formulating your… Read More
One simple change that made a big difference
Connie Hopper, from DPAS, speaks to Practice Manager Andrea Korn about moving plan provider and making changes by investing in their practice… ‘You never get a second chance to make a first impression’ is a well-worn cliché. But, the reason for that is probably because it has more than a ring of truth to it…. Read More
Building a brand with personality
Connie Hopper discusses how defining and expressing your practice’s personality can help you attract and retain patients… Dentistry is a crowded market place, where – at least from the patients’ perspective – everyone is offering basically the same service. This means it is even more important to make sure you are standing out and carving… Read More
Five simple steps to holding a successful open day in your practice
Connie Hopper shares her advice on how to ensure you get the most out of your open day… Holding an open day in your practice can be a great way of engaging with potential new patients and strengthening relationships with existing ones. It can also boost the business’ bottom line by growing your patient list,… Read More
How to grow your plan numbers
The more patients you have on your plan, the more stable your income and the more easily you will be able to plan for the future. Not to mention, the peace of mind this level of financial steadiness brings. Bearing this in mind, I thought I’d share some top ways to increase your plan membership:… Read More