Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More
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Put the ‘social’ into your social media
Emma Wilks shares her ideas about how to bring your practice’s personality to life and engage more on social media… With social media, the clue is in the title – it’s meant to be a social activity. This applies to business pages as much as it does to personal ones. If your practice’s page on… Read More
Building your brand in your community
Emma Wilks explores ways to develop your practice’s brand and relationship within your local community and how this can boost your business… Most dental practices exist to serve their local community and generally attract patients from a catchment radius of about 0-15 miles. As such, the practice’s relationship with the local community will have a… Read More
Improve your staff appraisals to boost team and business performance
It’s not that long ago that it would have been unusual for a dental practice team to even have staff appraisals. Nowadays, you may well be having them, especially as they can feed into meeting the CQC’s well-led Key Line of Enquiry, but do you feel they are really benefitting your team members and your… Read More
Getting down to business with Emma Wilks
Emma Wilks is a Business Development Consultant at DPAS and has over six years’ experience in dentistry, mainly supporting dental teams to become more efficient and grow their income. She is particularly passionate about building strong relationships with her customers and helping them find solutions to challenges. In this blog, Emma discusses the need to… Read More



