In any consumer experience, we all expect a warm welcome – whether it is the waitress taking our order or the booking agent at the airline check-in desk. The front-of-house experience is, essentially, the ‘shop window’ of any business. Relationships are made or broken at this initial introduction. The first greeting in a crowded and… Read More
To brand or not to brand – that is the question!
FACT : A distinctive, positive and consistent brand in your practice not only helps to attract new patients, but also builds stronger bonds and loyalty with your existing patients. Yet for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than… Read More
Bland or brand? How ‘clone towns’ are a lesson to us all
Have you ever visited a town while on holiday in the UK and had a feeling of déjà vu, as if you have walked that high street before? The shops are all the same – the banks, pharmacies and chain bars and restaurants replicating perhaps even your hometown or the place you visited the last… Read More
Take the bull by the horns, now’s the time to make the switch!
Imagine yourself as a ranch hand in the American West about a century ago – I know this is far removed from the world of dentistry but bear with me! Imagine that you need to capture a young steer. What do you do? The only way to exert control is to face the steer, grab it… Read More
How to holiday with financial peace of mind!
As an owner of a dental practice, especially single-handed dentists, taking time off to go on holiday can be a painful financial double whammy. Not only do you have the cost of the holiday to contend with, but you also have to face up to the fact that, potentially, you won’t be earning a penny… Read More
How your own practice-branded patient plan can help you build your business
A distinctive, positive and consistent brand in your practice not only helps to attract new patients but also builds stronger bonds and loyalty with your existing patients. Yet, for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than design. Which… Read More
