Marketing is such a major influence in modern life that most people in all generations can link at least a few famous high street brands to their fundamental key messages. In fact, so synonymous is branding with the overall consumer experience that there’s even a board game that tests our knowledge of famous logos. But… Read More
Get by with a little help from your plan provider
When looking for someone to look after or work for your business, such as an accountant or an oral surgeon – what qualities do you want this person to have? If you have a list of criteria’s, do you rigorously apply them when choosing that person? The answer is probably no. Most of us make… Read More
How to deal with new patient enquiries
Here, Jo Phillpot shares her top tips on how you can increase your chances of success and turn more enquiries into appointments… Pick up the phone! A potential new patient has visited your website and filled out a patient enquiry form online…now you have an opportunity to get them into the practice! Sharing the benefits… Read More
How to reduce white space in your diary
Jo Phillpot shares some tried-and-tested methods to achieve a full appointment book… Do you ever look ahead to the following week in the diary and feel disappointed about the amount of gaps you see? The good news is, you are not alone – most dentists will admit to doing the same. The bad news is,… Read More
Four tips to grow your plan membership
Do you want to increase the number of patients you have on your membership plan, but are finding it difficult to let them know the reasons why they should join it? Here, Jo Phillpot shares her top, tried and tested methods for growing your plan uptake. 1. Invest in your staff training Membership plans are a… Read More
