If your practice has a Facebook page – that’s great. And if you’re updating it regularly with engaging posts – even better! But are you also utilising the power of Facebook advertising as well? This is one element that many businesses are still shying away from, and yet it offers great opportunities to reach even… Read More
The OHIP – a dentist’s view
Louise Bone discusses the impact of the OHIP with clinical director Dino Loizides… The Scottish Government’s Oral Health Improvement Plan (OHIP) is set to significantly shake up NHS dentistry and will undoubtedly have far-reaching ramifications for practices. Coming into force in July 2018, the plan has been described by the BDA as the ‘biggest proposed… Read More
Is your brand firing on all cylinders?
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
Three simple tips to keep your child’s diet healthy!
The number of tooth extractions in toddlers (aged four and under) has risen by a quarter in 10 years and by 18% for children aged nine and under. These are astonishing and hugely worrying statistics, so what steps can you take to reduce dental decay in your children? Good oral health requires more than just… Read More
12 tips to boost your patient dental plan numbers!
Building a solid patient dental plan base presents many benefits to the financial, sustainability and value of our dental practice and whilst we all know that building the plan numbers is something we should do, the big question I’m always asked is, ‘but, HOW do I grow my plan numbers and more importantly HOW do… Read More
Seven reasons to watch your mouth!
In a world where our words and our messages are constantly scrutinised, we’re taking a few minutes to think about how dental language is received by patients and how we can be more inspirational! It’s time to cut your ‘bad’ dental language and help patients see the happier side of dental care… 1. Dental health… Read More
