Spoiler alert – the answer to this question should always be ‘yes’. You might have answered it ‘no’ or ‘don’t know’, but even if this is the case – the answer is in fact ‘yes’. Every business, whether a dental practice, supermarket, opticians or independent bookstore, has a brand even if you don’t think it… Read More
Marketing
Why you want people to talk behind your back…
People talking about you when you’re not around is a good thing – as long as what they’re saying is positive. If your patients are saying good things about you ‘behind your back’, that is often the best advertising you can wish for. With the bonus that it is completely free! Patients who sing your… Read More
Is your branding fit for 2020?
Connie Hopper explores how you can make sure your practice’s branding is in the right place to make the best start to the new year… Once upon a time it was predicted that by 2020 we would have ape chauffeurs, teleportation would be possible and that C, X and Q would not be part of… Read More
Why your brand should be all about you…
Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More
Is your website working for or against you?
Ian Eslick looks at how to make sure your website is designed simply enough to attract new patients… A good website can be one of the most effective ways of attracting new patients. And vice versa – a website that doesn’t work well can have potential new patients clicking off it within seconds. So how… Read More
Put the ‘social’ into your social media
Emma Wilks shares her ideas about how to bring your practice’s personality to life and engage more on social media… With social media, the clue is in the title – it’s meant to be a social activity. This applies to business pages as much as it does to personal ones. If your practice’s page on… Read More
