Connie Hopper has been a Business Development Consultant for DPAS for two years. With a background in marketing and a degree in business management she has the knowledge to help practices with their branding, marketing strategy and website, to help grow their patient numbers. Here, she shares her thoughts on how everything from formulating your… Read More
Marketing
Two out of three IS bad!
Ian Eslick explains why your practice should be aiming for three out of three when it comes to your brand… The larger than life singer, Meatloaf once famously sang that ‘two out of three ain’t bad’. It’s a great song, but when it comes to the brand of your practice, I’m afraid I have to… Read More
The three changes we made after buying our practice
Ian Eslick, Business Development Consultant at DPAS, shares how Mikael Klockars made great changes… Soon after becoming the owners of Plymouth City Centre Dental Practice, Mikael and Pia Klockars began planning the changes they wanted to make to grow their business. I have known Mikael for many years and I caught up with him recently… Read More
How to create successful Facebook adverts
With more than 2.2billion people* actively using Facebook on a monthly basis, it is fair to assume that many of your patients – and potential patients – will be using the platform. But did you know that you could potentially reach all of these people via Facebook – regardless of whether or not they currently… Read More
Facebook adverts – why you should be doing them
If your practice has a Facebook page – that’s great. And if you’re updating it regularly with engaging posts – even better! But are you also utilising the power of Facebook advertising as well? This is one element that many businesses are still shying away from, and yet it offers great opportunities to reach even… Read More
Five simple steps to holding a successful open day in your practice
Connie Hopper shares her advice on how to ensure you get the most out of your open day… Holding an open day in your practice can be a great way of engaging with potential new patients and strengthening relationships with existing ones. It can also boost the business’ bottom line by growing your patient list,… Read More
