Ian Eslick shares practice owner Charlie Fox’s experience of how building a strong practice brand and having a supportive relationship with his plan provider helped to grow his business… Charlie: ‘When I bought the practice it was branded to the plan provider that was already in place. There were several other practices affiliated to this… Read More
Marketing
Three quick tips to improve sales in your practice
Selling well, whether it’s a course of treatment or tubes of toothpaste, will help to boost your practice’s income – but not everyone finds it so easy. Some of your team may be scared of the s-word and how they will be perceived by patients, or they simply don’t see themselves as a ‘salesperson’. However,… Read More
How we keep growing our patient numbers
Tracy Webb, from DPAS, speaks to Karen Burnell, Practice Manager at Cotteswold House Dental Care, about their approach to attracting new patients… Cotteswold House Dental Care has been established for 41 years and continues to attract new patients, welcoming around 400 in the past year. I spoke to their Practice Manager, Karen Burnell, to find… Read More
Building business buddies to attract new patients
‘Think Big’, ‘Go Big or Go Home’, ‘Bigger is Better’ – we’re often encouraged to think in large terms, especially when it comes to business. However, when it comes to marketing it can be wise to balance ‘big’ wider-reaching methods, such as online advertising, with a ‘smaller’ localised approach, such as networking with your local community…. Read More
