Your job as a dental practice is to help your patients achieve and keep good dental health. That means it’s also your job to make sure they know why a healthy mouth is important and what they should be doing at home to look after their mouths. When giving advice, it helps if everyone in… Read More
Plan Management
How to brand like a pop star!
You may not know her music or recognise her face among a sea of pop stars, but you will more than likely have heard of Taylor Swift. That is, unless you leave your practice at night, go straight home, shut the blinds and switch off completely from the outside world. The US singer-songwriter, who constantly… Read More
Educate, accommodate – and don’t be late!
Your patients’ experience determines how they feel about your practice, and that makes it an important, if not the most important, factor in how successful your practice will be. To ensure you’re delivering a service that meets, and ideally exceeds your patients’ expectations, I have pulled together five great ways to give your patients the… Read More
Raise your voice
Marketing is such a major influence in modern life that most people in all generations can link at least a few famous high street brands to their fundamental key messages. In fact, so synonymous is branding with the overall consumer experience that there’s even a board game that tests our knowledge of famous logos. But… Read More
How to get new patients by being a business ‘buddy’
In an era where economic growth and stability are not a guarantee, dental practices very often need to revisit ways of marketing their practice to attract new patients. For dental practices, working with local companies can mean fruitful relationships that create opportunities to grow their patient base and ensure a healthy local population as well… Read More
Is your brand firing on all cylinders?
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
