At the heart of dentistry lies one key principle: to effect positive change to benefit patients’ overall health and wellbeing. A dental team collaborates to deliver this care either with direct treatment or via education. Improving quality of life with effective treatments is an everyday expectation – and addressing what has gone before often helps… Read More
Practice Management
Your practice brand – hit or miss?
The perfect symbiosis between function and artistry is the ultimate goal for dentists. Successful dentistry – by design – should last for many years, provide comfort and function, and improve aesthetic appearance. Smiles all round then! Similarly, a business brand needs to achieve the same goals as your clinical skills – effectively, the end result needs to look… Read More
How enticing is your practice’s front desk team?
In any consumer experience, we all expect a warm welcome – whether it is the waitress taking our order or the booking agent at the airline check-in desk. The front-of-house experience is, essentially, the ‘shop window’ of any business. Relationships are made or broken at this initial introduction. The first greeting in a crowded and… Read More
To brand or not to brand – that is the question!
FACT : A distinctive, positive and consistent brand in your practice not only helps to attract new patients, but also builds stronger bonds and loyalty with your existing patients. Yet for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than… Read More
Trust – hard to build, easy to lose…
The number one ingredient when building strong and productive relationships is trust – and it’s certainly no secret that dentistry is one of those professions that thrives on such trusting relationships. In the dentist-patient relationship, trust comes from the assurance around patient confidentiality, from conducting procedures that are in the patient’s best interest and, understandably,… Read More
How to shake off the stigma of selling
According to some business commentators, a salesperson is born and not made. Those who excel at it possess an inherent talent that is a prerequisite to any successful transaction – whatever the industry. Others argue we all have an ability to learn and develop skills in a bid to get others to buy into whatever it… Read More
