‘Think Big’, ‘Go Big or Go Home’, ‘Bigger is Better’ – we’re often encouraged to think in large terms, especially when it comes to business. However, when it comes to marketing it can be wise to balance ‘big’ wider-reaching methods, such as online advertising, with a ‘smaller’ localised approach, such as networking with your local community…. Read More
So you want to develop your brand?
The tiers of regulation dentists increasingly face can sometimes lead to further tears of frustration. However, these rules, and the various systems that support them, are mostly designed to underpin one principle: ensuring patient safety – something we’d all agree is a necessity. The latest GDC regulatory expectation – in the guise of the enhanced… Read More
How to stay one step ahead of the competition!
When I first began working in dentistry in 1989, the marketplace was nowhere near as competitive as it is today. Not only are there more private practices and corporates around, but patients are also savvier. All of which means today’s practice needs to work that little bit harder to attract and retain patients. One of… Read More
Busting myths about switching payment plan providers
In the ever-evolving world of dentistry, it’s a far smarter clinician who keeps apace of new trends (and applies them accordingly) than one who buries their head in the sand and ignores the need for change. Innovation is a key driver in any business and dentistry is no exception. Enhancing profits with cutting-edge clinical care… Read More
Top Tips to Protect your Practice against Cybercrime
The modern dental practice has to consider many things in order to be a successful business. Compliance issues, CPD and the myriad of policy documents that have to be maintained can leave even the most well-organised practice managers and practice owners feeling a bit overwhelmed. In the middle of all this, the last thing a… Read More
Forced closure with financial peace of mind!
The recent extreme weather could have, through no fault of their own, caused practices to close or suffer lots of patient cancellations. Unfortunately, the timing couldn’t have been worse, being so close to NHS contract year end and potentially having huge implications on meeting UDA targets. Providing a service where income generation is hugely reliant… Read More
