One of the most commonly asked questions by many of our practices is how can they attract and retain those all-important patients so they can continue to thrive in the face of their competitors. After all, without a strong patient base, how can you expect to build a profitable and sustainable practice? So, here are… Read More
Trust – hard to build, easy to lose…
The number one ingredient when building strong and productive relationships is trust – and it’s certainly no secret that dentistry is one of those professions that thrives on such trusting relationships. In the dentist-patient relationship, trust comes from the assurance around patient confidentiality, from conducting procedures that are in the patient’s best interest and, understandably,… Read More
How to shake off the stigma of selling
According to some business commentators, a salesperson is born and not made. Those who excel at it possess an inherent talent that is a prerequisite to any successful transaction – whatever the industry. Others argue we all have an ability to learn and develop skills in a bid to get others to buy into whatever it… Read More
What do your patients know?
Your job as a dental practice is to help your patients achieve and keep good dental health. That means it’s also your job to make sure they know why a healthy mouth is important and what they should be doing at home to look after their mouths. When giving advice, it helps if everyone in… Read More
How to brand like a pop star!
You may not know her music or recognise her face among a sea of pop stars, but you will more than likely have heard of Taylor Swift. That is, unless you leave your practice at night, go straight home, shut the blinds and switch off completely from the outside world. The US singer-songwriter, who constantly… Read More
Educate, accommodate – and don’t be late!
Your patients’ experience determines how they feel about your practice, and that makes it an important, if not the most important, factor in how successful your practice will be. To ensure you’re delivering a service that meets, and ideally exceeds your patients’ expectations, I have pulled together five great ways to give your patients the… Read More
