Marketing is such a major influence in modern life that most people in all generations can link at least a few famous high street brands to their fundamental key messages. In fact, so synonymous is branding with the overall consumer experience that there’s even a board game that tests our knowledge of famous logos. But… Read More
Get teens on track with their oral health!
The adolescent patient group is notoriously a challenging one. With an increase in independence, behaviour grows ever more experimental – with smoking, alcohol, drugs and diet choice (with high sugar consumption) all having a negative impact. Resembling celebrity Kim Kardashian and nailing PlayStation’s FIFA 17 are the skills much coveted by today’s teenagers. Achieving lifelong… Read More
How to get new patients by being a business ‘buddy’
In an era where economic growth and stability are not a guarantee, dental practices very often need to revisit ways of marketing their practice to attract new patients. For dental practices, working with local companies can mean fruitful relationships that create opportunities to grow their patient base and ensure a healthy local population as well… Read More
Bland or brand? How ‘clone towns’ are a lesson to us all
Have you ever visited a town while on holiday in the UK and had a feeling of déjà vu, as if you have walked that high street before? The shops are all the same – the banks, pharmacies and chain bars and restaurants replicating perhaps even your hometown or the place you visited the last… Read More
The buying game – how to purchase your dream dental practice
Many dentists have a specific career plan after qualification, often culminating in them owning their own practice. For the majority, this represents a once in a lifetime opportunity to grow their own business and reap the financial rewards as they work towards enjoying a comfortable retirement. But purchasing your dream dental practice may not be… Read More
Is your brand firing on all cylinders?
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
