Spoiler alert – the answer to this question should always be ‘yes’. You might have answered it ‘no’ or ‘don’t know’, but even if this is the case – the answer is in fact ‘yes’. Every business, whether a dental practice, supermarket, opticians or independent bookstore, has a brand even if you don’t think it… Read More
Why you want people to talk behind your back…
People talking about you when you’re not around is a good thing – as long as what they’re saying is positive. If your patients are saying good things about you ‘behind your back’, that is often the best advertising you can wish for. With the bonus that it is completely free! Patients who sing your… Read More
What to do when two team members don’t get along…
Colleagues are not always people who would choose to spend time with each other if they didn’t have to. This means that there may well be times when you have members of your team who do not necessarily get along. In smaller teams, such as you often find in dental practices, it can be even… Read More
Do you know what your hourly rate is?
Often, when I ask this question in dental practices, the answer is generally ‘no’. However, even if number-crunching is your least favourite activity, it is really worthwhile working this figure out. It can help you to plan ahead, stay in control of your costs and make decisions quickly. And, the good news is that you… Read More
Is your branding fit for 2020?
Connie Hopper explores how you can make sure your practice’s branding is in the right place to make the best start to the new year… Once upon a time it was predicted that by 2020 we would have ape chauffeurs, teleportation would be possible and that C, X and Q would not be part of… Read More
The danger of making assumptions
Louise Beddow looks at how to make sure you’re providing the treatments your patients really want… Assumption can be both the cause and effect of miscommunication. And in your business, this can result in lost opportunities to meet your patients’ needs and missed chances to generate more income. I’m particularly talking about assuming that patients… Read More
