Spoiler alert – the answer to this question should always be ‘yes’. You might have answered it ‘no’ or ‘don’t know’, but even if this is the case – the answer is in fact ‘yes’. Every business, whether a dental practice, supermarket, opticians or independent bookstore, has a brand even if you don’t think it… Read More
Brand
Is your branding fit for 2020?
Connie Hopper explores how you can make sure your practice’s branding is in the right place to make the best start to the new year… Once upon a time it was predicted that by 2020 we would have ape chauffeurs, teleportation would be possible and that C, X and Q would not be part of… Read More
Why your brand should be all about you…
Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More
A great brand = more referrals
Connie Hopper explores how your brand has the power to inspire patients and secure referrals… There are two points that are almost always put forward by practices when talking about their marketing: Most of our new patients come from referrals We’d like more referrals. What then becomes apparent is that, despite the fact that the… Read More
Getting down to business with…Jo Phillpot
Jo Phillpot celebrated her 30th anniversary of working in dentistry in 2019. During her 19 years working in both NHS and private practices she has been a dental nurse, oral health educator and practice manager. For the past decade she has been a Business Development Consultant at DPAS where she uses her expertise to support… Read More
Building your brand in your community
Emma Wilks explores ways to develop your practice’s brand and relationship within your local community and how this can boost your business… Most dental practices exist to serve their local community and generally attract patients from a catchment radius of about 0-15 miles. As such, the practice’s relationship with the local community will have a… Read More
