Have you ever visited a town while on holiday in the UK and had a feeling of déjà vu, as if you have walked that high street before? The shops are all the same – the banks, pharmacies and chain bars and restaurants replicating perhaps even your hometown or the place you visited the last… Read More
Brand
Is your brand firing on all cylinders?
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
The sweet taste of a great brand
It is somewhat ironic to discover in an article about dental practice branding that, according to the Guinness Book of World Records, Tate & Lyle is Britain’s oldest brand. The company, founded almost 100 years ago, ditched its sugar refinery division back in 2010 but its legacy lives on, particularly in the iconic green and… Read More
Take the bull by the horns, now’s the time to make the switch!
Imagine yourself as a ranch hand in the American West about a century ago – I know this is far removed from the world of dentistry but bear with me! Imagine that you need to capture a young steer. What do you do? The only way to exert control is to face the steer, grab it… Read More
Our marketing guide to make you stand out from the competition!
Dentistry is an increasingly competitive marketplace, but with a proactive, strategic and structured approach to marketing you can make sure your practice outshines the rest. As a standout practice you can attract new patients and increase treatment uptake. So, here are five simple tips to get your marketing on the right track… 1. Start at… Read More
How your own practice-branded patient plan can help you build your business
A distinctive, positive and consistent brand in your practice not only helps to attract new patients but also builds stronger bonds and loyalty with your existing patients. Yet, for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than design. Which… Read More
