Spoiler alert – the answer to this question should always be ‘yes’. You might have answered it ‘no’ or ‘don’t know’, but even if this is the case – the answer is in fact ‘yes’. Every business, whether a dental practice, supermarket, opticians or independent bookstore, has a brand even if you don’t think it… Read More
Branding
Is your branding fit for 2020?
Connie Hopper explores how you can make sure your practice’s branding is in the right place to make the best start to the new year… Once upon a time it was predicted that by 2020 we would have ape chauffeurs, teleportation would be possible and that C, X and Q would not be part of… Read More
Why your brand should be all about you…
Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More
Two out of three IS bad!
Ian Eslick explains why your practice should be aiming for three out of three when it comes to your brand… The larger than life singer, Meatloaf once famously sang that ‘two out of three ain’t bad’. It’s a great song, but when it comes to the brand of your practice, I’m afraid I have to… Read More
So you want to develop your brand?
The tiers of regulation dentists increasingly face can sometimes lead to further tears of frustration. However, these rules, and the various systems that support them, are mostly designed to underpin one principle: ensuring patient safety – something we’d all agree is a necessity. The latest GDC regulatory expectation – in the guise of the enhanced… Read More
Your practice brand – hit or miss?
The perfect symbiosis between function and artistry is the ultimate goal for dentists. Successful dentistry – by design – should last for many years, provide comfort and function, and improve aesthetic appearance. Smiles all round then! Similarly, a business brand needs to achieve the same goals as your clinical skills – effectively, the end result needs to look… Read More
