One of the most commonly asked questions by many of our practices is how can they attract and retain those all-important patients so they can continue to thrive in the face of their competitors. After all, without a strong patient base, how can you expect to build a profitable and sustainable practice? So, here are… Read More
Dental Plan
How to shake off the stigma of selling
According to some business commentators, a salesperson is born and not made. Those who excel at it possess an inherent talent that is a prerequisite to any successful transaction – whatever the industry. Others argue we all have an ability to learn and develop skills in a bid to get others to buy into whatever it… Read More
Is your brand firing on all cylinders?
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
How to gain the maximum benefit from your dental plan
One way in which dentistry has always excelled, among all sectors, is by putting strong relationships at the heart of customer service to build loyalty with patients. I believe this approach of building genuine relationships based on trust and understanding should be applied not just between practice and patients, but also between practice and suppliers…. Read More
The sweet taste of a great brand
It is somewhat ironic to discover in an article about dental practice branding that, according to the Guinness Book of World Records, Tate & Lyle is Britain’s oldest brand. The company, founded almost 100 years ago, ditched its sugar refinery division back in 2010 but its legacy lives on, particularly in the iconic green and… Read More
Get by with a little help from your plan provider
When looking for someone to look after or work for your business, such as an accountant or an oral surgeon – what qualities do you want this person to have? If you have a list of criteria’s, do you rigorously apply them when choosing that person? The answer is probably no. Most of us make… Read More
