Tracy Webb, from DPAS, speaks to Karen Burnell, Practice Manager at Cotteswold House Dental Care, about their approach to attracting new patients… Cotteswold House Dental Care has been established for 41 years and continues to attract new patients, welcoming around 400 in the past year. I spoke to their Practice Manager, Karen Burnell, to find… Read More
Dental Practice
Building business buddies to attract new patients
‘Think Big’, ‘Go Big or Go Home’, ‘Bigger is Better’ – we’re often encouraged to think in large terms, especially when it comes to business. However, when it comes to marketing it can be wise to balance ‘big’ wider-reaching methods, such as online advertising, with a ‘smaller’ localised approach, such as networking with your local community…. Read More
To brand or not to brand – that is the question!
FACT : A distinctive, positive and consistent brand in your practice not only helps to attract new patients, but also builds stronger bonds and loyalty with your existing patients. Yet for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than… Read More
Educate, accommodate – and don’t be late!
Your patients’ experience determines how they feel about your practice, and that makes it an important, if not the most important, factor in how successful your practice will be. To ensure you’re delivering a service that meets, and ideally exceeds your patients’ expectations, I have pulled together five great ways to give your patients the… Read More
The buying game – how to purchase your dream dental practice
Many dentists have a specific career plan after qualification, often culminating in them owning their own practice. For the majority, this represents a once in a lifetime opportunity to grow their own business and reap the financial rewards as they work towards enjoying a comfortable retirement. But purchasing your dream dental practice may not be… Read More
How to plan your finances for life after selling your practice
Selling your practice before your retirement date, whether you want to move into working as an associate or pursue a new career, is becoming increasingly popular. But, how do you maximise the funds you have worked so hard for, to make sure you get the best return? Below, Michael Copeland, Area Manager for Wesleyan, shares… Read More
