Tracy Webb explores how you can guard your practice’s reputation to keep attracting patients… A good reputation can be one of the strongest assets a business owns. It can be the deciding factor between someone choosing to attend your practice or another. It’s the same as when you are choosing a hotel or restaurant –… Read More
Digital Marketing
Is your website working for or against you?
Ian Eslick looks at how to make sure your website is designed simply enough to attract new patients… A good website can be one of the most effective ways of attracting new patients. And vice versa – a website that doesn’t work well can have potential new patients clicking off it within seconds. So how… Read More
Put the ‘social’ into your social media
Emma Wilks shares her ideas about how to bring your practice’s personality to life and engage more on social media… With social media, the clue is in the title – it’s meant to be a social activity. This applies to business pages as much as it does to personal ones. If your practice’s page on… Read More
Three things to check if your social media is working for you
Connie Hopper shares her thoughts on the key things to monitor to make sure your social media efforts are bringing rewards… Dentistry is a relationships business. The stronger your connections are to your patients, the more loyal they are and the more likely they will be to refer your practice to friends and family. And,… Read More
How to create successful Facebook adverts
With more than 2.2billion people* actively using Facebook on a monthly basis, it is fair to assume that many of your patients – and potential patients – will be using the platform. But did you know that you could potentially reach all of these people via Facebook – regardless of whether or not they currently… Read More
Facebook adverts – why you should be doing them
If your practice has a Facebook page – that’s great. And if you’re updating it regularly with engaging posts – even better! But are you also utilising the power of Facebook advertising as well? This is one element that many businesses are still shying away from, and yet it offers great opportunities to reach even… Read More
