Emma Wilks explores why your practice’s personality is vital to creating a standout brand that will help to grow your patient list… How does one dentist stand out from the other? It almost sounds like the beginning of a joke…but far from it, it is often at the crux of making sure you continue attracting… Read More
Marketing
Nine steps to successfully introduce a membership plan
Louise Bone offers her advice on how to effectively implement a dental membership plan… There are many benefits of introducing a dental membership plan into your practice. To name just a few: increased patient loyalty, a regular and reliable income and a higher uptake in treatment plans. Everyone can introduce a plan into their practice,… Read More
Four ways to protect your practice’s reputation
Tracy Webb explores how you can guard your practice’s reputation to keep attracting patients… A good reputation can be one of the strongest assets a business owns. It can be the deciding factor between someone choosing to attend your practice or another. It’s the same as when you are choosing a hotel or restaurant –… Read More
Is your website working for or against you?
Ian Eslick looks at how to make sure your website is designed simply enough to attract new patients… A good website can be one of the most effective ways of attracting new patients. And vice versa – a website that doesn’t work well can have potential new patients clicking off it within seconds. So how… Read More
Put the ‘social’ into your social media
Emma Wilks shares her ideas about how to bring your practice’s personality to life and engage more on social media… With social media, the clue is in the title – it’s meant to be a social activity. This applies to business pages as much as it does to personal ones. If your practice’s page on… Read More
Three things to check if your social media is working for you
Connie Hopper shares her thoughts on the key things to monitor to make sure your social media efforts are bringing rewards… Dentistry is a relationships business. The stronger your connections are to your patients, the more loyal they are and the more likely they will be to refer your practice to friends and family. And,… Read More
