Facebook adverts are an effective way to reach new patients – even if they are not following your practice’s page already. If you’re posting regularly to your page that’s a great way to raise awareness of your practice and engage with your audience. But you won’t necessarily be reaching everyone you want to. With targeted… Read More
Marketing
How my plan helps me to build patient loyalty
Ian Eslick speaks to one of the first practices to join DPAS more than 20 years ago… Rob Glenning is one of the longest standing members of DPAS – after first implementing their dental membership plan 21 years ago. Over that time, he has owned four practices, and has found that having a plan in… Read More
A great brand = more referrals
Connie Hopper explores how your brand has the power to inspire patients and secure referrals… There are two points that are almost always put forward by practices when talking about their marketing: Most of our new patients come from referrals We’d like more referrals. What then becomes apparent is that, despite the fact that the… Read More
Getting down to business with…Jo Phillpot
Jo Phillpot celebrated her 30th anniversary of working in dentistry in 2019. During her 19 years working in both NHS and private practices she has been a dental nurse, oral health educator and practice manager. For the past decade she has been a Business Development Consultant at DPAS where she uses her expertise to support… Read More
Building your brand in your community
Emma Wilks explores ways to develop your practice’s brand and relationship within your local community and how this can boost your business… Most dental practices exist to serve their local community and generally attract patients from a catchment radius of about 0-15 miles. As such, the practice’s relationship with the local community will have a… Read More
Turn enquiries into appointments with three simple tips
Jo Phillpot shares simple techniques to transform every enquiry into a patient… Having new enquiries is great, but unless they turn into new, and paying, patients, they won’t actually have much impact on the growth of your practice. A front desk team that is skilled in converting these enquiries into booked appointments is a must… Read More
