Ian Eslick explains why your practice should be aiming for three out of three when it comes to your brand… The larger than life singer, Meatloaf once famously sang that ‘two out of three ain’t bad’. It’s a great song, but when it comes to the brand of your practice, I’m afraid I have to… Read More
Marketing
How to create successful Facebook adverts
With more than 2.2billion people* actively using Facebook on a monthly basis, it is fair to assume that many of your patients – and potential patients – will be using the platform. But did you know that you could potentially reach all of these people via Facebook – regardless of whether or not they currently… Read More
Facebook adverts – why you should be doing them
If your practice has a Facebook page – that’s great. And if you’re updating it regularly with engaging posts – even better! But are you also utilising the power of Facebook advertising as well? This is one element that many businesses are still shying away from, and yet it offers great opportunities to reach even… Read More
Five simple steps to holding a successful open day in your practice
Connie Hopper shares her advice on how to ensure you get the most out of your open day… Holding an open day in your practice can be a great way of engaging with potential new patients and strengthening relationships with existing ones. It can also boost the business’ bottom line by growing your patient list,… Read More
How we keep growing our patient numbers
Tracy Webb, from DPAS, speaks to Karen Burnell, Practice Manager at Cotteswold House Dental Care, about their approach to attracting new patients… Cotteswold House Dental Care has been established for 41 years and continues to attract new patients, welcoming around 400 in the past year. I spoke to their Practice Manager, Karen Burnell, to find… Read More
Building business buddies to attract new patients
‘Think Big’, ‘Go Big or Go Home’, ‘Bigger is Better’ – we’re often encouraged to think in large terms, especially when it comes to business. However, when it comes to marketing it can be wise to balance ‘big’ wider-reaching methods, such as online advertising, with a ‘smaller’ localised approach, such as networking with your local community…. Read More
