The tiers of regulation dentists increasingly face can sometimes lead to further tears of frustration. However, these rules, and the various systems that support them, are mostly designed to underpin one principle: ensuring patient safety – something we’d all agree is a necessity. The latest GDC regulatory expectation – in the guise of the enhanced… Read More
Marketing
Your practice brand – hit or miss?
The perfect symbiosis between function and artistry is the ultimate goal for dentists. Successful dentistry – by design – should last for many years, provide comfort and function, and improve aesthetic appearance. Smiles all round then! Similarly, a business brand needs to achieve the same goals as your clinical skills – effectively, the end result needs to look… Read More
To brand or not to brand – that is the question!
FACT : A distinctive, positive and consistent brand in your practice not only helps to attract new patients, but also builds stronger bonds and loyalty with your existing patients. Yet for many practices, brand remains a bit of a mystery and, as such, a part of the business that is left more to chance than… Read More
Six tips to attract and retain your patients!
One of the most commonly asked questions by many of our practices is how can they attract and retain those all-important patients so they can continue to thrive in the face of their competitors. After all, without a strong patient base, how can you expect to build a profitable and sustainable practice? So, here are… Read More
How to brand like a pop star!
You may not know her music or recognise her face among a sea of pop stars, but you will more than likely have heard of Taylor Swift. That is, unless you leave your practice at night, go straight home, shut the blinds and switch off completely from the outside world. The US singer-songwriter, who constantly… Read More
Raise your voice
Marketing is such a major influence in modern life that most people in all generations can link at least a few famous high street brands to their fundamental key messages. In fact, so synonymous is branding with the overall consumer experience that there’s even a board game that tests our knowledge of famous logos. But… Read More
