In an era where economic growth and stability are not a guarantee, dental practices very often need to revisit ways of marketing their practice to attract new patients. For dental practices, working with local companies can mean fruitful relationships that create opportunities to grow their patient base and ensure a healthy local population as well… Read More
Marketing
Bland or brand? How ‘clone towns’ are a lesson to us all
Have you ever visited a town while on holiday in the UK and had a feeling of déjà vu, as if you have walked that high street before? The shops are all the same – the banks, pharmacies and chain bars and restaurants replicating perhaps even your hometown or the place you visited the last… Read More
Is your brand firing on all cylinders?
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
The sweet taste of a great brand
It is somewhat ironic to discover in an article about dental practice branding that, according to the Guinness Book of World Records, Tate & Lyle is Britain’s oldest brand. The company, founded almost 100 years ago, ditched its sugar refinery division back in 2010 but its legacy lives on, particularly in the iconic green and… Read More
Attract new patients without busting the budget!
Deborah Bell, Practice Consultant at DPAS, shares some low-cost and easy to implement ways to attract new patients to your practice… 1. Become part of the community Start getting out and about by networking in your local area. Research who are the key influencers that can help to spread the word about you – begin by… Read More
Download your FREE oral health word search!
Help kids have a healthy smile by bringing the fun to dental hygiene! Lots of children are scared of visiting the dentist, so making dental check-ups a positive experience can help keep them excited about oral care. Children learn through play. So why not download our FREE word search and help stimulate their interest in oral… Read More
