Dentistry is an increasingly competitive marketplace, but with a proactive, strategic and structured approach to marketing you can make sure your practice outshines the rest. As a standout practice you can attract new patients and increase treatment uptake. So, here are five simple tips to get your marketing on the right track… 1. Start at… Read More
Marketing
Your new best friend – your practice phone!
The front desk – a hive of activity and probably the busiest area in the practice. Other than treatment and treatment consultations (although these are known to happen in the reception area too!), everything else happens in and around the front desk. So, in amongst the chaos, picking up the phone to a prospective customer… Read More
Are your patients happy?
Have you ever considered this and, if not, why not? Let’s look at it this way. Have you ever stayed loyal to a business because you felt treated as someone special, or because they went over and above what you would have normally expected? If you have, you will know that it makes you feel… Read More
Add value to your practice with marketing
Dental magazines carry a lot of articles promoting the importance of marketing, but for many dental professionals, marketing can seem like an alien concept and fear of this ‘unknown’ can manifest itself in complete inactivity. Yet when times are hard, marketing can keep a practice moving forward and increase its success. Indeed, research consistently shows… Read More
Three Little Words
In three words, how would you hope your patients would describe your practice to friends and relatives when you’re not about to hear what they say? This is an important question, as often, people will say one thing when they’re in your practice and another when they’re in the comfort of their own environment and… Read More
