Connie Hopper explores how your brand has the power to inspire patients and secure referrals… There are two points that are almost always put forward by practices when talking about their marketing: Most of our new patients come from referrals We’d like more referrals. What then becomes apparent is that, despite the fact that the… Read More
New patients
Getting down to business with Deborah Bell…
Deborah Bell has more than 25 years’ experience working within dentistry, including 15 years in practice. She has spent time in both NHS and private practices, and worked in numerous roles including receptionist, dental nurse and practice manager before becoming a Business Development Consultant at DPAS 10 years ago. Here she talks about her experience… Read More
Five ways to improve the patient journey
Making the experience of visiting your practice the best it can be goes a long way when it comes to inspiring patient loyalty. Going the extra mile in creating an excellent patient journey can also help to win new business as happy patients will recommend you to others and, possibly with a little nudge, leave… Read More
Building business buddies to attract new patients
‘Think Big’, ‘Go Big or Go Home’, ‘Bigger is Better’ – we’re often encouraged to think in large terms, especially when it comes to business. However, when it comes to marketing it can be wise to balance ‘big’ wider-reaching methods, such as online advertising, with a ‘smaller’ localised approach, such as networking with your local community…. Read More
