Creating a good first impression with your practice’s front of house is hugely important to start your relationship with new patients off on the right foot. It is the first face-to-face contact (as opposed to contact via your website or social media pages, or the telephone) that they have with you, so you need to… Read More
Patient Journey
Make 2019 the year your practice embraces social media
Social media is no longer the new phenomenon we sometimes still think of it as – Facebook was launched in 2004. But there are still many dental practices who have yet to fully utilise the opportunities that Facebook – and other platforms such as Instagram – can bring to their businesses. A lot of practices… Read More
Getting down to business with Ian Eslick
Ian Eslick has been in the dentistry business for more than 24 years. While working in a six-surgery practice in Cornwall he developed skills and knowledge that he now uses as a Business Development Consultant at DPAS to support practices, such as project management, financial planning and driving company growth. He has been with… Read More
How an A4 sheet of paper could boost your profits
Deborah Bell explains how introducing a form can help to spark meaningful conversations that lead to more profits… Dental practices don’t tend to have huge marketing budgets…if they have one at all. So, anything that can help to improve the performance of the business for little or no cost is something to be welcomed and… Read More
Ways to boost your patient referral
Ian Eslick looks at how to increase and make the most of your patients’ referrals… We all know that a practice’s existing patients offer a great opportunity for growth, in terms of referrals and recommendations. But, how can you tap into that resource and really maximise the potential they offer in terms of spreading awareness… Read More
Two out of three IS bad!
Ian Eslick explains why your practice should be aiming for three out of three when it comes to your brand… The larger than life singer, Meatloaf once famously sang that ‘two out of three ain’t bad’. It’s a great song, but when it comes to the brand of your practice, I’m afraid I have to… Read More
