One of the most commonly asked questions by many of our practices is how can they attract and retain those all-important patients so they can continue to thrive in the face of their competitors. After all, without a strong patient base, how can you expect to build a profitable and sustainable practice? So, here are… Read More
Plan Growth
How to shake off the stigma of selling
According to some business commentators, a salesperson is born and not made. Those who excel at it possess an inherent talent that is a prerequisite to any successful transaction – whatever the industry. Others argue we all have an ability to learn and develop skills in a bid to get others to buy into whatever it… Read More
How to brand like a pop star!
You may not know her music or recognise her face among a sea of pop stars, but you will more than likely have heard of Taylor Swift. That is, unless you leave your practice at night, go straight home, shut the blinds and switch off completely from the outside world. The US singer-songwriter, who constantly… Read More
Raise your voice
Marketing is such a major influence in modern life that most people in all generations can link at least a few famous high street brands to their fundamental key messages. In fact, so synonymous is branding with the overall consumer experience that there’s even a board game that tests our knowledge of famous logos. But… Read More
How to get new patients by being a business ‘buddy’
In an era where economic growth and stability are not a guarantee, dental practices very often need to revisit ways of marketing their practice to attract new patients. For dental practices, working with local companies can mean fruitful relationships that create opportunities to grow their patient base and ensure a healthy local population as well… Read More
Is your brand firing on all cylinders?
A vehicle requires a regular service to help it run smoothly. Similarly, a systematic look ‘under the bonnet’ of your practice brand will keep any business in pole position. Louise Bone explains… The ‘car’ analogy is one that is often applied to the service industry. Metaphors provide an easily digestible and illustrative vehicle for explaining… Read More
