People talking about you when you’re not around is a good thing – as long as what they’re saying is positive. If your patients are saying good things about you ‘behind your back’, that is often the best advertising you can wish for. With the bonus that it is completely free! Patients who sing your… Read More
Referrals
A great brand = more referrals
Connie Hopper explores how your brand has the power to inspire patients and secure referrals… There are two points that are almost always put forward by practices when talking about their marketing: Most of our new patients come from referrals We’d like more referrals. What then becomes apparent is that, despite the fact that the… Read More
Ways to boost your patient referral
Ian Eslick looks at how to increase and make the most of your patients’ referrals… We all know that a practice’s existing patients offer a great opportunity for growth, in terms of referrals and recommendations. But, how can you tap into that resource and really maximise the potential they offer in terms of spreading awareness… Read More
