Tracy Webb explores how you can guard your practice’s reputation to keep attracting patients… A good reputation can be one of the strongest assets a business owns. It can be the deciding factor between someone choosing to attend your practice or another. It’s the same as when you are choosing a hotel or restaurant –… Read More
Social Media
Put the ‘social’ into your social media
Emma Wilks shares her ideas about how to bring your practice’s personality to life and engage more on social media… With social media, the clue is in the title – it’s meant to be a social activity. This applies to business pages as much as it does to personal ones. If your practice’s page on… Read More
Three things to check if your social media is working for you
Connie Hopper shares her thoughts on the key things to monitor to make sure your social media efforts are bringing rewards… Dentistry is a relationships business. The stronger your connections are to your patients, the more loyal they are and the more likely they will be to refer your practice to friends and family. And,… Read More
Five steps to successful Facebook adverts
Facebook adverts are an effective way to reach new patients – even if they are not following your practice’s page already. If you’re posting regularly to your page that’s a great way to raise awareness of your practice and engage with your audience. But you won’t necessarily be reaching everyone you want to. With targeted… Read More
Marketing your practice on a small budget
Many dental practices would admit that their marketing can often fall down among their list of priorities. There are a couple of understandable reasons why this is the case, such as most practices not having a team member specifically focused on marketing, and the general busyness of practice life. Budget is also often seen as… Read More
Make 2019 the year your practice embraces social media
Social media is no longer the new phenomenon we sometimes still think of it as – Facebook was launched in 2004. But there are still many dental practices who have yet to fully utilise the opportunities that Facebook – and other platforms such as Instagram – can bring to their businesses. A lot of practices… Read More
