I am a GDP in a fully private practice. We have seven surgeries, five dentists, a specialist periodontist, four hygienists, twelve dental nurses, three receptionists, a practice manager, book-keeper a gardener and a candlestick maker. We, like everyone else, have closed our doors, in our case on 20th March and I fully expect us to… Read More
Top Tips
Marketing your practice on a small budget
Many dental practices would admit that their marketing can often fall down among their list of priorities. There are a couple of understandable reasons why this is the case, such as most practices not having a team member specifically focused on marketing, and the general busyness of practice life. Budget is also often seen as… Read More
Top Tips to Protect your Practice against Cybercrime
The modern dental practice has to consider many things in order to be a successful business. Compliance issues, CPD and the myriad of policy documents that have to be maintained can leave even the most well-organised practice managers and practice owners feeling a bit overwhelmed. In the middle of all this, the last thing a… Read More
Your practice brand – hit or miss?
The perfect symbiosis between function and artistry is the ultimate goal for dentists. Successful dentistry – by design – should last for many years, provide comfort and function, and improve aesthetic appearance. Smiles all round then! Similarly, a business brand needs to achieve the same goals as your clinical skills – effectively, the end result needs to look… Read More
Six tips to attract and retain your patients!
One of the most commonly asked questions by many of our practices is how can they attract and retain those all-important patients so they can continue to thrive in the face of their competitors. After all, without a strong patient base, how can you expect to build a profitable and sustainable practice? So, here are… Read More
How to brand like a pop star!
You may not know her music or recognise her face among a sea of pop stars, but you will more than likely have heard of Taylor Swift. That is, unless you leave your practice at night, go straight home, shut the blinds and switch off completely from the outside world. The US singer-songwriter, who constantly… Read More
