Your patients’ experience determines how they feel about your practice, and that makes it an important, if not the most important, factor in how successful your practice will be. To ensure you’re delivering a service that meets, and ideally exceeds your patients’ expectations, I have pulled together five great ways to give your patients the… Read More
Top Tips
Raise your voice
Marketing is such a major influence in modern life that most people in all generations can link at least a few famous high street brands to their fundamental key messages. In fact, so synonymous is branding with the overall consumer experience that there’s even a board game that tests our knowledge of famous logos. But… Read More
Get teens on track with their oral health!
The adolescent patient group is notoriously a challenging one. With an increase in independence, behaviour grows ever more experimental – with smoking, alcohol, drugs and diet choice (with high sugar consumption) all having a negative impact. Resembling celebrity Kim Kardashian and nailing PlayStation’s FIFA 17 are the skills much coveted by today’s teenagers. Achieving lifelong… Read More
How to get new patients by being a business ‘buddy’
In an era where economic growth and stability are not a guarantee, dental practices very often need to revisit ways of marketing their practice to attract new patients. For dental practices, working with local companies can mean fruitful relationships that create opportunities to grow their patient base and ensure a healthy local population as well… Read More
Bland or brand? How ‘clone towns’ are a lesson to us all
Have you ever visited a town while on holiday in the UK and had a feeling of déjà vu, as if you have walked that high street before? The shops are all the same – the banks, pharmacies and chain bars and restaurants replicating perhaps even your hometown or the place you visited the last… Read More
Nine tips on how to keep your team happy!
Great teams work well together and communicate exceptionally. But when times get busy or stressful due to patient pressure or short-staffed days, it’s hard to make sure everybody’s happy. Follow these nine tips to help keep relationships sweet and morale high in the practice… Encourage togetherness Meet regularly. Whether this is shared social lunch breaks in the… Read More
