Facebook adverts are an effective way to reach new patients – even if they are not following your practice’s page already.
If you’re posting regularly to your page that’s a great way to raise awareness of your practice and engage with your audience. But you won’t necessarily be reaching everyone you want to.
With targeted adverts you can reach the right people at the right time with the right message. Most adverts feature an image or a video, some useful copy, a call to action and a link to your website/webpage.
Below are five other key things to bear in mind to create Facebook ads that inspire viewers to take action:
- Be personable – Potential patients are much more likely to respond to friendly, ‘human’ updates – try using words such as ‘we’ ‘you’ and ‘our’ and use images and videos of your staff where possible.
- Keep your copy concise – Your advert may only be seen once or twice by a potential patient as they scroll through, so get your key points across in one or two short paragraphs. Statistics show shorter Facebook posts have 23% more interaction than longer ones.
- Keep video ads short – As with text in an advert, conciseness is key if you are using videos. Consider limiting any videos to a minute at most… aim for 15 seconds or less if possible.
- Have a clear call to action – Ultimately you want someone viewing your advert to take some kind of action, whether that’s ringing to make an appointment or clicking through to your website. Make sure your call to action sits underneath your image in the advert, is clear and short, e.g. Click here to book your tooth whitening appointment today!
- Use targeting to find the right people – There are over 2 billion active users of Facebook every month. You obviously don’t want to engage with all of them! Use Facebook’s advanced targeting methods to aim your adverts at people in specific locations, you can go right down to village level, and toggle the distance around it accordingly, e.g. ‘X Village plus 10 miles’. You can also target people by age, profession and interest.
Facebook adverts can help you reach a new audience and attract more people to your practice. And they’re cost-effective compared to more traditional methods. So why not use these five tips, and see what difference it could make to you.
